The Challenge with Traditional Animal Themed Souvenirs
Traditional souvenirs feature relatively few animals or a generic logo. This forces your guests into an impossible choice when they want to celebrate all their favorite animals from the day. As a result, these generic souvenirs often fall short of capturing the rich, multi-faceted story of their own personal experience.
Lack of Variety
Souvenirs are often name dropped with your name and few animals, failing to capture the many different animals that were meaningful to your visitors.
Personal Meaning
The narrative belongs to the attraction (this is an image an animal). It doesn't invite the visitor to inject their own feelings (this was my favorite animal).
Missed Opportunities
Generic souvenirs result in a basic, transactional experience that misses the opportunity to extend your museums emotional impact on your customer.
Mix, Match & Create
How Iconic Keepsakes Work
Our success lies in the creation of a mix & match retail souvenir solution. Our highly personalized products transform a simple purchase into a memorable, engaging activity.
The Base
Magnets, Stands & Ornaments
Customers begin by choosing a souvenir base, which can be a themed magnet, stand or decorative ornament.
The Icons
Mix, Match & Create
Customers choose from a variety of highly detailed Icons that fit into all base types. These icons can represent memories of places, attractions, exhibits, local animals or sayings.
The Transaction
An Interactive Experience
Your customer creates a souvenir that is unique and personal to their experience. This increases perceived value, lower product returns and creates an added connection to your attraction.
Free Custom Designs
We eliminate upfront design fees and provide your attraction with a free design consultation where we learn about your unique narrative, visitor favorites and what your end goals are.
Exhibit Analysis
We will talk about what your most popular animals and exhibits are, what your visitors photograph, ask about, and remember the most. By understanding these high-engagement moments, we pinpoint the perfect designs for your Icons.
Define Success
We discuss your specific end goals (higher transaction value, better brand representation, premium gift options) along with your brand guidelines and target price points. This ensures the resulting product line truly matches what is important to your business.
Craft the System
Together we define which combination of Icons and bases will create the most successful, high-value, and flexible souvenir system for your attraction and place them into our Mix & Match retail system.
Free Premium Display
Receive a free premium display specifically designed to showcase Iconic Keepsakes. It has been designed to maximize visibility and drive sales of our unique souvenirs.
Small Footprint
Our custom displays features a small footprint for strategic, high-traffic placement, maximizing visibility. Multi-tier spaces are designed to beautifully showcase a diverse, high-volume mix of Icons and Base designs.
View DisplaysCustom Formats
You can choose the types of Iconic bases to showcase based on your needs. The display offers flexibility to feature magnets, ornaments, or a mix of all bases to best suit your customers and space.
View DisplaysMaximize Sales Density
Our display of 15 unique Icons and 5 different bases generates over 2,800 unique product combinations. This drastically increases your assortment efficiency and maximizes your sales density.
View DisplaysFree Initial Stock
Our risk-free partnership supplies your attraction with the complete starting inventory of Bases and Icons necessary to launch our premium souvenir program.
Free Icons and Bases
Sell immediately with a complete initial inventory of Bases and Icons. This stock eliminates the upfront financial investment typically required for launching a new product line.
Choose Your Designs
Choose the specific Icons and Bases that are most relevant to your local customer base. This tailoring ensures your launch lineup resonates with your customers, leading to immediate customer appeal and higher conversion rates from day one.
The Best Selling Souvenirs
Our model completely removes inventory risk, guaranteeing that every dollar you spend goes exclusively toward refilling high-demand, proven best-sellers.
From Transaction to Interaction
We're changing how customers interact with souvenirs. The impact Iconic Keepsakes have on gift shop engagement and sales is the reason gift shops choose Iconic Keepsakes.
Optimize Sales Per Square Foot
Think big & maximize your sales density. Mix, match, and multiply. Combining 15 Icon and 5 bases designs creates over 2,800 unique products in just one display. Expand your selection, simplify your inventory, and supercharge your sales.
Increase Dwell Time
The interactive nature of our products encourages dwell time and provides an opportunity for staff-customer interaction. It turns a purchase into an activity, allowing for more impulse purchases and emotional connections to your brand.
Reduce Customer Returns
When your customer designs the product themselves, satisfaction rises significantly. The low-risk, high-engagement nature of their purchase ensures the item is exactly what they want, leading to a marked decrease in returns.
Generate Organic Sharing
The act of personalization is inherently shareable. Customers are keen to share their unique, self-designed souvenirs with family and friends. This turns every sale into a piece of free, authentic marketing for attraction.
Genuine Local Connection
By focusing on locally designed, Canadian made products, you ensure that every Iconic Keepsake sold is an authentic Canadian souvenir, This encourages higher price acceptance, and strengthens customer connection to your brand.
Capture Valuable Data
The sales data generated (which Icons are sold most frequently) gives your buying and marketing teams instant, real-time insights into which of your site's attractions, landmarks, or features are the most popular with visitors.